Patricia Schnaidt

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Patricia Schnaidt
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Patricia Schnaidt is an expert business technology writer. She has held top publishing and editorial positions at InternetWeek, Network Computing, Windows Magazine and LAN Magazine. Schnaidt has written countless articles, lectured extensively, and authored "Enterprise-wide Networking" (Prentice-Hall). She holds a B.A. in Computer Science from Columbia College, Columbia University.

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In today’s retail market, successful sales strategies are no longer focused on asking what’s more important, brick-and-mortar stores or digital ones, the answer has overwhelmingly become—both.  Curbside adds zest to the shopping experience by letting customers find, buy and pick up products from stores—more quickly and easily than ever before. 
Vertical farming may be the next big thing in agriculture. One company is taking the vertical farming world by storm. AeroFarms uses IoT technology, including sensors and LED lighting, to produce up to 2 million pounds of produce per year, all indoors. The company has retrofitted a 70,000-ft. facility, which used to be an old steel plant, into what CEO David Rosenberg calls his “green machine.”
According to IDC, the mobile worker population is expected to grow to 105.4 million by 2020. The analyst group also projects this population will represent nearly three quarters (72.3 percent) of the total U.S. workforce. The deployment of IoT solutions has exponentially boosted the number of connected devices, ushering in the need for solution providers to offer managed services options for customers. 
Fitness centers and health clubs are experiencing quite the beneficial shift from the addition of of IoT technologies. Customers are looking for more than just heart rate monitoring and calorie tracking. They want interactive equipment and engaging entertainment systems. Internet-enabled devices are allowing for a more enhanced fitness experience and enabling business owners to improve their service offerings and increase overall efficiency.
Throughout history technological advancements have moved the field of medicine forward by leaps and bounds. One of today’s most widely used surgical tools, the endoscope, an instrument made up of a teeny video camera and fiber optic light source, is getting a helping hand from IoT technology capabilities. 
With today’s online customers accustomed to getting what they want when they want it, smart retailers are turning to endless aisle kiosks in their brick-and-mortar locations. Integration partner Storeworks helped the nation’s largest sporting goods retailer realize significant sales improvement with the installation of custom kiosks.
How can food and beverage manufacturers reduce wastage, enhance freshness of their products, improve supply chain management and provide usage guidance, all the while reducing costs? With the latest advances in IoT sensor technology in food and beverage labeling, companies are able to do all of that, and more. 
Moving to drone-driven inspections enables insurers to reap myriad benefits while speeding up the adjusting process. The drones are hard at work in Texas and Florida now, and by 2020, insurance is expected be one of the top five markets served by commercial drones.
Vehicle management can be costly. Think about the required upkeep of your own personal vehicle. Now imagine that same upkeep, but for an entire fleet of vehicles. IoT telematics is helping fleet management companies track their assets and keep drivers safe.
While the benefits of becoming a smart city are numerous, the processes involved can not only be quite daunting, but also potentially dangerous. City administrators must be familiar with the security risks that connected technologies can bring. One collaborative organization, the Global City Team Challenge, aims to assist.