Melanie McMullen

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Melanie McMullen
About us: 
Melanie is an expert technology writer who specializes in covering the IoT, cloud, mobile computing, and emerging technology markets. Melanie has held top editorial and content development positions at, Internet Business magazine, and LAN Magazine. She has written hundreds of global business technology articles and blogs and co-authored The Standard for Internet Commerce.
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Company Name: 
The Channel Company
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Which of the following best describes your company's current primary business model?: 
To the best of your knowledge, what is your company’s annual revenue?: 
$1 billion +
In which of the following vertical markets does your company currently offer IoT solutions? Please select up to 10.: 
Agriculture or Farming
What are the top 3 technology solutions that your company currently sells?: 
Cloud Services & Solutions

From this author

Annual wildfires have become the norm in California, and the scale and impact of them has intensified due to global climate change. Wildfires catalyze larger public health issues as smoke pollution causes acute, and potentially chronic, upper-respiratory problems, among other harmful side effects. Now, dozens of IoT air quality monitors are coming to market to help communities measure pollution. 
Digital video displays bring big data to life in new ways. One eye-popping example is at Stanford University in Palo Alto, CA. Built in partnership with the Army High Performance Computing Research Center and open to all Stanford faculty, students and staff, the Stanford HIVE, or SAP HANA Immersive Visualization Environment, was created with the intention to provide researchers with a collaborative space. The screen allows them to display their data on a high-resolution video wall system designed by solution provider CineMassive.
The opportunity for technology in the smart grid market is starting to spike, as Markets and Markets predicts impressive growth from $20.83 billion in 2017 to $50.65 billion by 2022. Even though electrical grids have been a dependable and a financially sustainable mechanism for energy transmission across the globe, cities of all sizes are transitioning toward smart infrastructure. With the addition of IoT sensors to the grid, smart meters can provide more accessible, real-time data for energy providers and their customers.
The end of the year is a great time to evaluate the dozens—okay, more like the hundreds—of new IoT technologies and applications that took off this year. Solution providers, manufacturers, developers, entrepreneurs and startups all contributed to what was a hotbed of IoT development and progress in 2017. Here’s a look (part 1) at some of the most innovative IoT segments, markets and pilots that we unearthed in 2017. 
Warm cookies at check-in, free breakfast, heavenly beds—hotel chains have thrown plenty of perks to woo customers with an ideal overnight stay experience. But the comfy mattress may have met its match, as Marriott, Samsung and Legrand have partnered to build a prototype IoT-driven hotel room of the future that offers services most travelers have never imagined. 
With six TV channels, 58 radio stations, 1,500 webpages updated daily, 28 broadcast languages and 348 million global viewers per week, the British Broadcasting Company (BBC) has a constantly expanding reach. The necessity to keep viewers happy and interested in BBC content is ever-present. But with that necessity comes the need for digital identity management, which led the BBC to integrate a one-stop-shop solution, the ForgeRock Identity Platform.  
As retail stores compete head-to-head with online shopping megastores, retailers are upping their game to lure buyers into the store to make purchases. One ingenious new solution from Treasury Wine Estates and San Francisco app development firm Tactic uses a mobile app and augmented reality (AR) to bring talking wine labels to life for in-store shoppers. 
As we all become more driven by digital communication, schools and other public institutions have to keep up with these changes and adjust their infrastructure accordingly. People have shorter attention spans and prefer to receive information in sound bites. This is especially true in education. Solution provider Alpha Video is turning to digital signage to help schools keep students captivated and informed. 
As laws have become very strict in limiting device usage while driving, the need for instant, streamlined communication is more pertinent than ever. This is especially true for delivery drivers and vehicle fleet management companies. Solution providers such as Wireless Communications and Electronics are working with transportation industry customers and using IoT solutions to keep their operations safe, efficient and connected with the push of a button.  
Traditional agriculture companies have for years applied the same tried-and-true tools to plant and harvest their crops. Now, organizations from the small farmer to industrial farming corporations are realizing the potential that IoT technology has in the crop growing and harvesting process. This fall, a farm automation project, Hands Free Hectare, successfully harvested its first crop using only autonomous vehicles and drones.