IoT heads to the high seas as Carnival creates a new smart wearable device, the Ocean Medallion, for passengers on its Regal Princess ship.
At CES 2017, Carnival CEO Arnold Donald made a splash by announcing the Ocean Medallion, the company’s new machine learning device to be used on its cruise ships. Set to debut on the Carnival Regal Princess ship in November 2017, the 1.8 oz. smart wearable is a quarter-sized metal disc provided free to all passengers.
Inside each medallion are multiple communication technologies including Near Field Communication (NFC) and Bluetooth Low Energy (BLE). Passengers can carry the medallion in a pocket, pin it to a shirt, or wear it on their wrist or as a necklace. The medallion doesn’t require charging and does not have an on/off switch or a menu to navigate.
Photo credit: Carnival/Princess.com
Described by Carnival as “a device that facilitates guest vacation experiences to make cruising more personal and simple,” the Ocean Medallion will pair with the Ocean Compass™, which is Carnival’s proprietary digital portal. The Ocean Compass portal is available online, on smart devices, on kiosks in port terminals, on stateroom TVs, on interactive surfaces throughout the cruise ship and on devices carried by crew members. Ocean Compass also serves as a digital media platform that features custom experiential media content and offers passengers access to vacation photos and videos captured during the cruise.
Digital Identity and Location
Before a cruise begins, Carnival will preload the Ocean Medallion with a passenger's unique digital identity information and ship it out to them in advance of departure. It will be laser-etched with a passenger’s name, ship and sail date.
The medallion can communicate with the more than 4,000 sensors onboard the ship and in port. It serves multiple functions, including payments for purchases, keyless entry into the passenger’s cabin and speeding up embarkation. It will log passenger’s purchases and preferences and note what they choose to do while on board and which invitations they accept, allowing the Carnival crew to personalize future invitations and offers for its guests. The medallion also works as a personal tracking device and has wayfinding capabilities, so passengers can more easily locate friends and family on the cruise ship.
The Cruise Network
The medallion and Ocean Compass work with the network of sensors throughout the ship using what Carnival calls xIOS, Experience Innovation Operating System.
“The network supporting the Ocean Medallion had to be scalable and flexible enough to deliver an unprecedented level of guest personalization and be delivered in an accelerated timeframe,” said Michael Jungen, Senior Vice President of Guest Experience Design and Technology for Carnival Corporation, in a BusinessWire article.
Nytec built and installed the hardware for Carnival. The software for medallion was developed by The Experience Engine (TE2), a platform-as-a-service company in San Diego, CA. TE2 participated in key portions of the platform development with an emphasis on core identification, data orchestration, legacy systems integration and industrialization services. According to TE2 and Carnival, the new platform and medallion is expected to scale to 100 ships in 147 destinations.
Learn more about Ocean Medallion from Carnival.