Words Do Matter: Poor Retail Product Descriptions Scare Off Customers

Create: 04/17/2016 - 13:00

In the world of e-commerce, product description is paramount. Customers depend on detailed information to make informed purchasing decisions. But a surprising number of retailers think a picture alone is worth 1,000 words -- and it's not. One in four consumers has completely abandoned a purchase because of insufficient product information, according to a recent Shotfarm survey. Further, a whopping 87% of consumers said they would not  consider a retailer a second time if it provided wrong information for a purchased product. In a newly released infographic, Shotfarm unveils the results of poor product content, based on its survey of 1,500 consumers.

Do you have examples of poor product content? Share in the comments below!

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Jennifer Bosavage

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