Why You Need a Single Customer View and How to Put it to Use

Mon, 12/11/2017 - 05:00 -- Anonymous (not verified)
anthonybotibol
You’ve likely heard a lot about the Single Customer View (SCV), or 360 View of the Customer. Yet while these terms crop up often, there’s still misunderstanding about what they are, and how an SCV can benefit your business.

 

As marketers strive for relevant engagements with customers, they must accumulate as much information as possible to make informed decisions.

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