Grocery chain Kroger’s foray into IoT highlights the opportunity marketers have to learn about how to personalize campaigns for the shopper’s benefit. Yes, it's beacons, not bacon we're talking about here. Make no mistake when it comes to applying IoT to improve operations; the savviest leader in that department is Kroger.
The Chromebook market segment is set to take off, with analysts projecting it could practically double by 2019. Meanwhile, the overall PC market – the "bread and butter" of many solution provider businesses -- is in a slump. As a result, Chromebooks are much more appealing to bundle into solutions than PCs, customers are beginning to embrace the change, viewing Chromebooks as a cost effective way of updating old PC systems.