Leveraging the Right Data to Enhance the Customer Experience

Thu, 11/16/2017 - 06:43 -- Anonymous (not verified)
Mark Smith
With the booming popularity of IoT devices like smartwatches, beacons, connected cars, activity monitors and more, marketers might feel overwhelmed when it comes to tapping into the potential of all that data.

 

In a world in which the volume of data from digital and physical sources is growing exponentially, how can retail marketers understand which sources to collect and leverage, and which to ignore?

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