This spring, Steven Spielberg will treat audiences to a story millions of readers already know: Ready Player One. The story takes place in a world where people rise and fall in an entirely VR world. It’s a concept that’s becoming more and more of a reality each year.
Over 2 million VR headsets have been sold, and it's growing at rapid speed. All this begs the question: what will happen to digital signage in a post-digital display world?