Customer Experiences in Retail Worth Personalizing

Tue, 12/19/2017 - 00:23 -- Anonymous (not verified)
Ryan Parker
After seeing record-breaking Cyber Monday sales in the U.S. last month, it shouldn’t surprise anyone that, more often than not, the retail journey begins on screens at home.

 

Eighty percent of Americans with internet access have made an online purchase in the past month. That data demonstrates just how important online personalization is, and retailers have responded with a variety of strategies for tailoring the e-commerce customer experience. 

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