Photo: Alpha Video
A solution provider looking for opportunities in IoT needs to search no further than the digital sign market. The technology is now proven, and new levels of interactivity are creating ways to put signs to work in any market, including retail, hospitality, entertainment, banking and education.
Emerging standards make it easier to mix and match components, supporting solutions that are more cost-effective to implement and manage. With end-to-end bundles, a solution provider with limited technical expertise can enter the digital signage market and sell a fully supported, turnkey solution to a customer and amplify margins by providing ongoing management services.
What used to be a huge stumbling block in selling digital signs in education—high acquisition costs for supersize screens and hardware—has all but disappeared as prices continue to drop in 2017. An increasing amount of education institutions are installing digital signage to communicate information to students and their parents in a more accessible and timely manner.
For solution providers, the growing market offers enormous opportunity, both in installation and managed services. According to multiple research studies, including one conducted by Markets and Markets, the market for digital signage in 2020 could potentially be valued $23.76 billion.
The Digital Campus Communicator
Digital signage has a valuable and specific niche, especially for educational institutions in K-12. Schools that depend solely on paper communications and audio-based announcements often have gaps in communication between campus administrators, parents and students.
Photo: Alpha Video
According to solution provider Alpha Video in Eden Prairie, MN, those communication gaps can include the following:
● Extensive paper waste. Flyers can physically pile-up and are often not read when there are too many on bulletin boards, inside school mailboxes or forgotten inside students’ backpacks.
● Delays for breaking news. Students and teachers may not be notified right away about breaking news from external sources, and intercom announcements are not always audible during passing periods.
● Delays for campus-specific announcements. Safety is unfortunately an ongoing risk at schools. Information relayed by a campus intercom only works well during times of low hustle and bustle, but schools are notoriously noisy environments.
From Motion Graphics to Messaging
Alpha Video notes that schools can use digital signage to display static announcements, dynamic videos, breaking news from external data sources, RSS feeds and updated schedules. Educational facilities that use digital signage are finding new ways to captivate audiences in the classroom, cafeteria and around campus.
This technology can be incorporated throughout a campus depending on the physical layout of the campus, number of sites of high foot traffic, overall size of the campus and the total number of students, teachers and campus administrators. Potential content for the digital signs includes bell schedules, breaking news from external sources beyond the campus, academic and upcoming holiday calendars, safety precautions and videos.
Sites for installing and incorporating digital signage in schools often include:
- Entrance/exit lobbies
- Gyms or other assembly spaces
- Hallways and locker areas
The ABCs of Digital Signage
See how Alpha Video is using digital signage in education or learn more about the technology in its digital signage solutions, including Alpha Video’s own CastNET content management software. Unleash the power of digital signage solutions from Intel and see how customers use the Intel Digital Signage Kit.